Raise your hand if Pinterest is one of your best blog traffic generators. (I see you. Even you short people in the back.) To improve your presence on Pinterest, you have to be on Pinterest…a lot! But, ya know…life. That’s where Pinterest scheduling tools come in.
There are several great Pinterest scheduling tools, but there are 2 that I believe stand out above the rest, so I’m going to give you an inside look at the top 2 Pinterest scheduling tools – BoardBooster and Tailwind.
Before some of you get all hysterical, yes there are other scheduling tools for Pinterest like Ahalogy and ViralTag, but I personally have never used those, so I’m going to talk about what I know. How ’bout them apples?!
I’m pretty fond of writing epic 3000+ word posts with tons of screenshots but for this one, I decided to make a couple of videos to show you around both BoardBooster & Tailwind, so go grab some popcorn & wine and enjoy! (If you want a few screenshots for good measure, check out these and 5 other social media scheduling tools in THIS POST.)
Pre-P.S: This post contains affiliate links.
- Pin Scheduler
- Pin Mover
- Pin Doctor
- Group Manager
- Basic analytics
Cost: Starts at $5/month
- Find Content
- Pin Scheduler
- Scheduling to multiple boards as a list
- Setting intervals when scheduling
- Loads of analytics
JUICY PINTEREST NUGGETS
However, I have learned a few things very recently from two blog conferences I’ve attended, and wanted to share these little nuggets of wisdom with you because they are important.
THE 90/10 SPLIT
Pinterest rewards you for pinning other people’s content more than your own. They recommend a 90/10 split, where you pin 90% of other people’s content and 10% of your own. When you do pin your own, they’ll boost you to the top of the smart feed for being a good pinner.
ON STARTING NEW BOARDS
Pinterest doesn’t start sharing boards until there are 30 new pins in them. For a long time, when I wanted to create a new board, I would start it as a secret board until it had several pins in it. However, according to Pinterest, we should publish new boards even if they’re empty.
If you start your new board as a secret board, add 30 pins, then publish, you’ll still have to add 30 MORE pins to it before Pinterest recognizes it. So just publish new boards right away and start pinning to them publicly.
ON PIN MATURITY
Pinterest says it takes 30 days for a pin to “mature”, meaning it can take up to a month before your pin starts being seen by their algorithm and shared in the smart feed. Keep that in mind when scheduling new pins to ALL THE BOARDS. Start with your own blog board, then wait 30 days to start repinning at whatever interval you want.
FREE PINTEREST WEBINAR
Join me and Elena Peters of Blog.Share.Learn on Tuesday, August 30th at 12:30pm EST for a Lunch & Learn! Elena will share her Top 10 Pinterest Tips with you, actionable tips you can apply right now to start seeing better engagement through Pinterest.
*Replay will be provided to those who register.
FREE Pinterest Webinar!
Enter your name & email below to register for Elena Peter's FREE Pinterest webinar on Aug. 30th!