Bloggers are more interested than ever in producing ebooks and books, but knowing where to start, and how to navigate all the aspects of the process, can prove to be difficult. Jodi Brandon, of Jodi Brandon Editorial, breaks down the process in this week’s episode of the Blog Fuel podcast.
Jodi has been interested in books and the publishing industry since she was a little girl, and moved to New York immediately after graduating from college to pursue her career. After many years in the corporate publishing industry, Jodi realized her passions were more towards helping creative independent authors get published. Jodi specializes in various forms of editing for non-fiction writers, serving as the extra set of eyes to help you produce a polished and cohesive product. We dive into the world of self-publishing in this episode, helping you go from blog to book.
- There are 3 reasons to write a book: credibility, visibility, and money. Jodi breaks down how these are all tied together and help scale your business
- Benefits of self-publishing:
- Control the schedule, the process, the money you keep
- Can be done in a couple months
- Can do an ebook or printed book, or both
- Traditional publishing: after contract is signed, 9-12 months until you have a book
- Self-publishing process:
- Programs: for writing – Scrivener; all you need is Microsoft Word
- Just get in there and do the writing.
- From Word to an actual book or ebook format
- Kindle does it for you
- Benefits of bloggers writing books – we know how to promote it
- Create Space: upload it and it creates an actual print book for you
- Need ISBN and bar code (myidentifiers.com) – you can stockpile them
- And you need a different ISBN for different formats (audio, etc.)
- Create Space offers a free one, but it will be registered to Create Space, not to you
- Bloggers who want to write a book and don’t know what to write:
- What am I an expert in?
- Who is my ideal client/reader?
- What do I get asked all the time?
- See what most popular posts are.
- Do a brain dump
- Macro & micro brain dump, when one idea inspires others
- How important is editing?
- 3 types of editing: big picture/structural; copy editing (grammar, tone, flow of book); proofreading
- No matter what, do not skip proofreading
- Exchange services with someone if you can’t afford copy editing AND proofreading, but definitely pay for proofreading, particularly for business books that are meant to establish your authority
- Find someone who has worked on books similar to yours – FB and Twitter are great places to ask for editing references; NAIWE; editorial freelancers association
- Promoting the book – think early about how to promote it
- Websites, podcasts, Twitter chats that might be a good fit
- A lot of book awareness is not from the bookstore – know where your people are
- Build your email list b/c those people will be your VIPs
- Behind the scenes stuff is huge
- Beta readership – advanced copy of book
- Affiliates – comb your list for affiliates and get people excited about the book
- Make it super easy for people to promote – create tweets, offer to write guest posts, etc. Plus, you’re in control of the message
- EFA Job Board, NAIWE, Scrivener 30 day trial, CreateSpace, ISBN
- Questions To Ask a Potential Editor
- What a Book Can Do for Your Business
- Brain Dumping to Create Your Table of Contents
- Who Do You Need to Help You Self-Publish?
Connect with Jodi:
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