Pinterest is the 2nd most popular non-Google search engine, but how do you convert Pinterest followers into blog readers or business clients?
Summer Tannhauser of Lady Boss League realized that Pinterest is more than just beautiful photos when she was running her online travel consultancy business. She learned how to make Pinterest work harder for her business with great results, bringing 75% of her clients directly to her website. She now works with bloggers and online business professionals to help them find their target audience and pin more strategically to help grow their business through the power of Pinterest, and she is sharing her tips with you in this week’s episode.
- Started online travel consultancy business & decided how to use Pinterest to get clients to her business since she already loved the platform
- Over 75% of clients came from Pinterest
- Pinterest is 2x more likely to convert into a sale over Facebook traffic, so people are going to Pinterest with the mindset of purchasing
- Bloggers should be using a business profile, not a personal profile
- Get access to Pinterest analytics
- Verify website to make you look more professional
- Get access to rich pins
- Analytics allow you to see people interacting with your pins, and what other Pinterest accounts they follow so you can create content they are interested in.
- Pinterest profile: business name, about section, & profile image
- Business/blog name: include keywords, even if it gets cut off when viewing, because Pinterest can read them when people search for those keywords
- About: what you do & who you do it for
- Profile picture: keep it consistent across all social platforms
- Use Pinterest’s guided search feature to find other keywords, and use it often because it always updates with what’s currently popular.
- Board names & descriptions need to include keywords. Don’t use cutesy names for board names – make them searchable.
- Pin descriptions should be between 50-250 words & include the keywords in a way that makes sense.
- Include call to action in pin description
- About rich pins
- Different kinds of rich pins, like article, recipe, etc.
- Insert code into <head> section of your blog, or use the Yoast SEO plugin
- Validate pins, then Pinterest will add rich pins to all the pins on your blog
- Done once to set up
- Pinterest scheduling tools: Summer uses & loves Tailwind because they are great at scheduling & great with analytics
- Find Content tool: allows you to follow blogs and shows you their most current pins
- Tribes: allows you to add blog friends with similar content so you can all share one another’s content easily
- Encourage blog visitors to pin your content by using a Pin It hover button, use a Pinterest widget to show most recent pins, use a prompt/slide-in like MiloTree.
- About cleaning up boards & pins
- As long as your boards are nice looking boards, even if they’re not directly related to your blog, it’s worth keeping them rather than deleting them.
- Boards not related to your blog/business are full of followers not necessarily belonging to your target audience, so it might be worth deleting those boards or make them secret.
- Board order doesn’t matter on mobile, because followers will see the board you pinned to last at the top of your profile. However on desktop, it’s a good idea to have your blog board first (all pins from your own blog), then boards closely related to your blog next.
Some of these links are affiliate links.
- Summer’s FREE Pinterest Power Course
- Pinterest Scheduling Tools: BoardBooster, Tailwind, Ahalogy
- Promotional Plugin: MiloTree
- To convert to a Pinterest Business account, click HERE
Connect with Summer:
CLICK HERE FOR ALL EPISODES & SHOW NOTES
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