Instagram is by far one of the most popular social media platforms for bloggers, creatives, moms, teens, and everybody in between. Creative business owners have discovered the marketing potential of this visual and social platform and work hard to capitalize on its popularity. I recently sat down with Stephanie Gilbert of Small Talk Social and The Gram Gang to talk… Read More
Right about now you might be asking yourself, "What the heck is content strategy?" Well, that's what I'm here for.
Content strategy is a fancy business-y term for intentional planning of your content based on your business goals, target audience, and insights. There is SEO involved, and an organized site structure helps a lot, too.
Now, when you read the word "content", you might immediately think of blog posts, but content in your content strategy goes a lot further than blog posts. Your content strategy might include things like YouTube videos, podcasts, Facebook Live broadcasts, email newsletters, social media posts, and so on.
Taking the time to intentionally plan your content strategy will help you be more visible online while creating less content - it's true! You can repurpose various pieces of content in myriad ways, making your content creation workload a lot lighter.
If you need someone to help you with your content strategy, look no further. CLICK HERE to check out my content strategy services. The links below will also help you learn more about various aspects of content strategy, as well as the blog posts below. Join the Content Strategy Facebook Group to keep learning!
Links to content strategy posts, video, and audio:
- How a Content Strategy Benefits Your Business
- What Your Google Analytics are Trying to Tell You
- Using Video in Your Content Strategy
- How to Create an Email Marketing Content Strategy
- How to Customize Your Wordpress Dashboard
- 5 Keys to Creating a Content Strategy for Your Business
I’m a self-proclaimed email nerd, but I realize not everyone shares my affinity for email. I’ve noticed that one of the biggest reasons so many bloggers loathe email is this mental block when it comes to knowing what to send to your email subscribers. Having a strategy in place definitely helps take care of that problem. Here’s the thing: If… Read More
Raise your hand if you’ve been blogging long enough to have amassed quite an epic catalog of blog content. (I’m waving my hand in the air. Six years at Sweet Tea & Saving Grace, y’all!) We bloggers spend a lot of time creating content, and over time, that content gets buried underneath newer content, even if the older content was… Read More
Every blogger dreams of having at least one viral blog post, the one that “breaks the internet” like Kim K. The definition of “viral” probably varies from blogger to blogger, too, based on our current pageviews and engagement. Whether you are merely hoping to go viral one day, or you’ve already hit that pinnacle at least once, it’s important to… Read More
In my almost six years as a blogger, I’ve downloaded countless editorial calendars, tried more than a dozen blog post planners, and researched tons of online apps and platforms to help me organize my blog posts. Here’s the problem with every single one of them: They weren’t comprehensive enough for me. What I mean by that is, I didn’t want… Read More