What's your content ROI?
You're spending countless hours crafting content, trying to build brand awareness on social media, working hard to get found in the ocean of Google search...
...but what's your return on that time investment? Are you actually reaching your target audience, building your brand awareness, and reaching your business goals?
Or are you left feeling like you're burning the candle at both ends? Your business needs content to get noticed, but you don't need to be haphazardly throwing content online hoping the right people will find it.
Instead, you need a CONTENT STRATEGY.
Content Strategy (n): intentional planning & execution of content based on your business goals, analytics and market research, and target audience.
Have a solid CONTENT STRATEGY in place means you CREATE LESS CONTENT, but become MORE VISIBLE online. It means you're creating the right formats of content on the right topics and publishing them on the right platforms, all while using the right keywords that get your business boosted in Google search.
what can a content strategy do for you?
Make your content work harder by repurposing
Lower bounce rate, increasing time spent on your site
Use analytics to identify & market to your target audience
Use cornerstone content to establish your brand as an authority in search
Fill your email list with potential clients & improve engagement
Use social media more effectively
CONTENT STRATEGY SUITE
The Pivot Package is for creatives who are pivoting in their business, in need of a smooth transition. We will work together to define new business goals, identify your new target audience, dig into your existing content to determine creative ways to repurpose, and do market research to map out new content ideas.
We will outline a new site structure, including cornerstone content, and create a content strategy to generate new leads for your business.
The Pivot Package consists of 3-5 meetings lasting up to 2 hours each.
The Clarity package is for creatives who have big goals and already know their target audience but need help reaching them. We will dig into your Google Analytics, streamline your site structure, and determine your cornerstone content.
We will determine the best types of content for your target audience based on insights & market research, then map out a content plan for 3-6 months.
The Clarity Package consists of 3 meetings lasting up to 2 hours each.
The Refresh Package is for creatives who are facing idea overwhelm and need help getting their content back on track, focusing on what is most important for their business.
We will review your current strategy and site structure, then determine updates and changes that can be made to help you reach your goals.
The Refresh Package consists of one meeting lasting up to 2 1/2 hours.
HOW IT WORKS
Schedule a 15 minute discovery call using the calendar below. We will chat over the phone about your business and your goals, and determine if we are a good fit for one another, as well as which package would best meet your needs.
Payment plans are available for all packages.
Need to touch base with me, or have a question? Drop me an email using the form below!