Webinars, or online workshops, are insanely valuable marketing tools that will help you grow your email list, establish authority on a subject, and soft sell a product or promote a launch. But time and again, it’s the nuts and bolts of hosting a webinar that can deter bloggers & creatives from actually using this powerful marketing tool.
I’ve personally hosted or cohosted my fair share of webinars and live workshops, and have developed a workflow that I follow every single time. I’m able to host webinars directly on my website, completely for free, and I’m showing you how in this Step-by-Step Webinar Workflow.
All links to ConvertKit in this post are affiliate links.
COMPLETE WEBINAR WORKFLOW
There are three main components to my webinar workflow: Email, YouTube, and Blog/Website.
The Blog/Website component includes:
- Thank you/landing page for after webinar registration
- Create page for ConvertKit Landing Page (optional)
- Landing page to host live broadcast
The Email component includes:
- Email sequence with introduction of webinar information
- Landing page for email sign-ups/webinar registration
- Strategically scheduled emails leading up to live webinar
- Follow-up email after webinar, including any reminder emails of promotions, time-sensitive deals, etc.
The YouTube component includes:
- Custom thumbnail art
- Scheduled broadcast
You also need to think about any additional things you’ll be adding to the webinar itself, or using as your presentation. You need to consider slides for your presentation, any free printables or worksheets you want attendees to use during the live event, and any promotional discounts to set up prior to the live event.
Now, before you get overwhelmed with that list up there, let me assure you that it’s not super difficult. You just have be sure you put all the pieces together, and I’ve also got a handy checklist for you to print out and use again and again. You’re welcome!
Alright, now that you have your checklist, let’s break down all those steps, shall we?
WEBINAR WORKFLOW: BLOG/WEBSITE COMPONENT
I personally like to get all the pages on my blog set up before doing anything else, because I’ll need these links for some of the email pieces of the workflow.
Step #1: Create a Thank You/Landing Page
Create a new page on your blog/website that webinar registrants will be redirected to after signing up. This will NOT be in your menu. I set up my thank you page like this:
- I select the landing page layout so there is no sidebar. (This option may not be available on your WordPress theme.)
- I disable the Pin It button on this page, since I don’t want this particular page shared on Pinterest. This is done through the Simply Pinterest plugin.
- I also disable all share options through my Shareaholic plugin. Again, I don’t want this page shared since it’s only for webinar registrants.
As you can see, my thank you page is very simple. I created a header image for the page, add a click-to-tweet so registrants can share the webinar on Twitter, and gave them a few things to do while they wait for the day of the webinar.
Step #2: Create a Page to Host Your ConvertKit Landing Page (optional)
One of the cool features of ConvertKit landing pages is the ability to easily embed them on your own website. Why is this important? Because the link to your webinar registration will be your own website URL, rather than something like “app.convertkit…..”.
Simply add a new page to your blog, name it something like “10/13 Webinar Landing Page”, then save it.
Complete Step #1 of the Email Component for your webinar workflow, then come back to this page. Scroll down under the text editor area of your blog page to the ConvertKit section:
In the Landing Page drop down menu, select the ConvertKit landing page you created, then publish the page.
Step #3: Create a Page to Host Live Webinar
You need to add one more page to your blog. This is the page where you will actually host your live webinar. Prior to the webinar date, you can make this super simple, like this:
I use MotionMail to add a countdown timer to this page. The URL of this page will be used in my email sequence (Step 2 in the Email Component of the Webinar Workflow).
On the day of the webinar, I remove the MotionMail countdown timer and add the embedded code of my YouTube broadcast, which we will get to in the YouTube component later. I also add a chat box using Chatango directly under the video.
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Hosting live webinars & workshops is one of the best things you can do to build your email list & establish authority. Use this handy checklist each time to ensure you have all the pieces put together to host an epic event!