WEBINAR WORKFLOW: EMAIL COMPONENT
I personally recommend using ConvertKit for the email component. ConvertKit allows you to create landing pages and easily connect them to email sequences and thank you pages.
Step #1: Webinar Email Sequence
Log into ConvertKit, then head over to the Sequences tab and create a new sequence. I recommend naming this something similar to the name of your webinar for easy reference.
I typically write pretty much the same email sequence for every webinar I host, just because it’s easy to replicate, and I need to relay similar information each time.
I remind registrants of the date and time of the webinar and give them the link to the live broadcast page, which we created in the Blog Component previously. I also tell them that I will send a few more emails on the day of the live webinar as reminders, then offer a few tips to help them make the most of our time together.
When creating the sequence for your webinar, be sure to change the delay to zero so it sends immediately, change from “draft” to “published”, then save.
STEP #2: Create a Landing Page to Collect Email Addresses
Head to the Forms tab in ConvertKit and select “Create Form”.
Instead of a form, you want to create a landing page.
Design your landing page, write your copy, and be sure to click the “Edit Step 2: Form” button at the bottom.
Step 2 is the actual form where your audience gives you their email address. Add an image and a short blurb here, then save your landing page and move to “Settings”.
The Main Settings tab of your landing page should include 4 pieces:
- Landing Page Name: You are the only one who sees this, but be sure to name it something you’ll easily recognize.
- Redirect to another page: ConvertKit defaults to show a success message. Instead, choose to redirect to another page. This will be the URL of your thank you page, which we created in the Blog/Website component of the webinar workflow.
- Sequence Settings: Select the sequence you created in the previous step from the drop down menu.
- Make sequence mandatory for all new subscribers: Check this box so registrants don’t have the option to opt out of the sequence at sign-up.
Step #3: Schedule Broadcasts The Day of the Webinar
You want to remind registrants of your webinar so they are more likely to attend. Write a set of at least 3 broadcasts and schedule them as follows:
- The morning of your webinar: Remind registrants that your webinar is “today” and you can’t wait to hang out with them. Include another click-to-tweet and tell them it’s not too late for them to spread the word.
- One hour prior to your webinar: Let registrants know to tie up loose ends and get ready to learn.
- The same time as your webinar: Let registrants know “we’re starting right now!”
In each of these emails, you should include the link to your blog page where you are hosting the live webinar. Also, if you have created any free worksheets for this webinar, be sure to include those in each of these emails as well.
Step #4: Schedule Follow-Up Broadcasts
The number of follow-up emails will depend on any promotions you offer during your live webinar. At the very least, you should have one email scheduled to go out immediately after your webinar ends. This email should thank registrants for attending, and let those who were unable to attend live grab the link to the replay, as well as any other information you need to convey.
If you offer a limited time promotion, be sure to schedule more follow-up broadcasts as the limited-time deal comes to a close to remind registrants to take advantage of the deal before it’s too late.
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Hosting live webinars & workshops is one of the best things you can do to build your email list & establish authority. Use this handy checklist each time to ensure you have all the pieces put together to host an epic event!