WEBINAR WORKFLOW: YOUTUBE COMPONENT
Finally, you need to actually create your event! YouTube allows you to schedule live broadcasts that appear as a YouTube video. I like this for two reasons:
(1) I can embed the live broadcast directly on my blog.
(2) If, for some reason, my blog decides to be glitchy, the live broadcast is still happening on YouTube, so it serves as a backup. Tech happens.
Step #1: Create Custom Thumbnail Art
While this is technically optional, it adds a level of professionalism and custom branding to your live event. I use Canva for this because it stores my fonts and colors, and they have a template ready to go.
Choose the YouTube Thumbnail template and design it however you like, then download your thumbnail. After your live event, just pop back into YouTube and add the custom thumbnail.
Step #2: Create Your Live Event on YouTube
Log into your YouTube channel and navigate to “Video Manager”.
- Select the “Live Streaming” option in the left sidebar and click “events”.
- Click the button to create a new live event.
Name your event and set the date & time. Also decide if your event will be public or unlisted on your YouTube channel. A public event is viewable to anyone who stumbles across your video on YouTube, even if they didn’t register for your webinar.
An unlisted event, however, is only viewable to those who have the direct link. This is the option I recommend for webinars.
Step #3: Embed Live Event On Blog Page
After scheduling your live event, you will need to add it to the blog page you created in Step #3 of the Blog/Website Component of the webinar workflow.
Click the button in the top right corner of the scheduling page that says “View on Watch Page”.
Under your video, click “Share” then change the share option to “embed”. This is the HTML code you will add to the text editor section of your blog page.
Also remember to create your chat box using Chatango and add the HTML code directly under the video on your blog page.
Now all that’s left to do is host your live webinar!
Use the form below to download your FREE Checklist! And don’t forget to sign up for the live webinar, 10 Ways to Prep Your Blog for 2017, this Thursday, Oct. 13th! Click HERE to register!
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Hosting live webinars & workshops is one of the best things you can do to build your email list & establish authority. Use this handy checklist each time to ensure you have all the pieces put together to host an epic event!