High quality images can be the difference between a single-visit reader and a loyal, raving fan. It’s true. Why do you think Pinterest and Instagram are so popular? Visuals. Depending on the type of blog content you create, you may sometimes have a need for stock photos. We’ll talk about how to know which photos are OK to use, where to find great stock photography, both free and paid, and creative ways to use stock photos for your brand.
USING STOCK PHOTOGRAPHY
- *Important: You CANNOT use photos from a Google image search. Just because they are on the internet doesn’t mean they’re free.
- Creative Commons & attribution: a set of licenses and tools that are meant to protect an individual’s work from forgery or theft
- If a photo is licensed under CC, you must determine which type of license, and what the attribution requirements are for that image before using it. Ideally you want images that have CC license zero, which requires no attribution.
- Free & CC license free:
- Use stock photos:
- Blog images – pinnable graphic, in-post images, featured image
- Quote graphics – great for social media
- Email graphics – headers for email templates
- YouTube thumbnails
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