Sweet Tea Intensives are LIVE workshops designed to provide creative business owners with actionable, hands-on education in a format that's easy to digest, and in a time frame that allows you to get back to running your business.
Each workshop takes place on a Saturday, lasting 2-3 hours with scheduled breaks, Q&A time, pre-work, and homework.
Cost for each Sweet Tea Intensive is $97, or purchase 5 for $388 (get one free!)
Scroll down to purchase individual Sweet Tea Intensives.
august 12, 2017: seo + site structure
SEO is the "Google juice" that gets your website found in search, but it's more than sticking search terms into blog posts. There's a strategy behind good SEO, and that strategy begins with site structure.
In this Sweet Tea Intensive, creatives will learn how the layout of their site affects SEO, with focus on site menus, traffic flow, and internal & external backlinks. Creatives will also learn simple but strategic SEO tactics to implement immediately to start seeing a boost in organic traffic.
SEPTEMBER 9, 2017: GOOGLE ANALYTICS + KEYWORD RESEARCH
Most creatives understand that they need to track their analytics with Google Analytics, but do you really know what you're looking at besides total monthly pageviews?
And what about how to use all the information inside of Google Analytics? This Sweet Tea Intensive will take creatives on a detailed tour of their Google Analytics dashboard, explain what all those numbers actually mean (and which ones matter), and how to improve search traffic & reach more of their target audience with the information they gather. Plus, we'll dive into keyword research using various tools, all of which can be used to create a comprehensive content strategy to grow your reach and authority.
OCTOBER 21, 2017: COMPREHENSIVE CONTENT STRATEGY
This is the path I take with my content strategy clients! We will do a quick overview of Google Analytics + keyword research, then dive into the actual content strategy.
You'll learn about defining your target audience, the importance of creating cornerstone content, determining which formats of content are best suited for your audience, and finally, you'll walk away with a content calendar full of strategic content - enough for 3-6 months, depending on your posting frequency. (This includes email newsletters!)
NOVEMBER 11, 2017: EMAIL CONTENT + GROWTH STRATEGY
I hear it all the time: "I know I need to send emails, but I don't know what to say!"
This Sweet Tea Intensive will alleviate the guess work and help you start sending emails that speak to your target audience, generate more sales (without being sales-y), and help you naturally grow your list and your website traffic. We will talk about funnels for various purposes, as well as meaningful newsletters.
december 9, 2017: End of year analysis + 2018 plan
Ok, we've made it to the end of another year. Now it's time to assess & evaluate our business and make a plan of action for an even more successful 2018!
This Sweet Tea Intensive combines a dive into your Google Analytics, a reassessment of your target audience, and your current content strategy. You will set big goals for the year to come, then break those goals into quarterly action plans. You will learn use your goals to create a content strategy designed to get you to where you want to be in the year to come. Finally, you will create a continuing education plan to avoid information overwhelm and keep improving your craft.
WOOT! Grab your copy of
and do epic stuff with your blog!