If you’ve known me for even 5 minutes, you’ve heard me stress the importance of building an email list for your blog or business because social media is so fickle. But social media can help you grow your email list if done strategically. (I wrote about various ways to use social media to grow your email list HERE.)
One of the best ways to make social media work harder to grow your email list is by creating a social media landing page on your blog, and I’m willing to guess you don’t have anything like this currently so let’s get right to work.
Most bloggers, myself included, have a love/hate relationship with social media, in that we love to hate it. However, it’s one of those necessary evils in our marketing toolkit because, despite it’s changes, there is engagement to be found on social media.
Putting the power of social media to work to help grow your email list should be a no-brainer, but believe it or not, very few bloggers actually do it. As a matter of fact, when I speak at blog conferences about organic email list growth, bloggers tend to say, “DUH!” when I tell them to be sure to mention their email list on social media, in addition to all the other fabulous content they share.
So when you talk about the fact that you have an email list, you then have to give people a way to sign up. You could provide a link to your sign-up form, or you could provide a link to a social media landing page.
CREATE A SOCIAL MEDIA LANDING PAGE
A social media landing page is a static page that tells people more about you & your email list, rather than a simple sign-up form that simply asks for a name & email address.
You have a couple of options when creating your social media landing page.
Option A: Add a landing page as a page on your blog.
A Subscribe Page, or social media landing page, built directly onto your blog, allows you to customize it any way you’d like, adding images and graphics, endless amounts of text, etc.
(This next section contains affiliate links.)
Option B: Use an email service provider to create a landing page
Platforms like ConvertKit and LeadPages allow you to create responsive landing pages with the sign-up form embedded as a button link.
In all honesty, it doesn’t matter which option you decide to go with, as long as you create one and include all of the right elements.
ELEMENTS OF A SOCIAL MEDIA LANDING PAGE
As I’ve said, a social media landing page is meant to tell the reader more than a sign-up form can tell them. Remember, they’re coming to this page from a social media platform, so this is your opportunity to turn them into a loyal subscriber.
Be sure to include:
- A catchy headline: This is how you’ll get their attention and let them know immediately what you want them to do.
- Mention of your opt-in offer: Talk about the benefits they’ll receive from this opt-in offer and how you plan to deliver it to them.
- An explanation of your email frequency, and if they have options: If you offer, for example, a weekly newsletter and an RSS email with each post, explain that. Also let them know if they’ll have the opportunity to choose one or the other.
- What types of content you send in your emails: Tell them what you will be sharing with them in your newsletters, whether it’s inspirational home decor, delicious & easy meal ideas, or, in my case, valuable blog education.
- Sign-up form: Don’t forget the most important element. You’ve done all the work to get them here, so be sure to make it easy to sign up.
As a bonus, you could even provide them with a link to one of your most recent newsletters inviting them to get a preview before they sign up.
HOW TO SHARE YOUR SOCIAL MEDIA LANDING PAGE
You should include regular mentions of your email list on your various social media platforms to remind followers that you have an email list & you’d like them to be on it.
I’m a nerd about analytics, so I encourage everyone to create short URLs that link to their social media landing page, and each platform should have it’s own custom URL, allowing you to track which social media platforms are performing better than others. Here’s what that looks like.
#1 – Create your landing page, whether as a page on your blog or a page in your email service provider. Get the long URL of that page and paste it in a Word doc or spreadsheet.
#2 – At the end of this long URL, add /# and any text that will help you designate which social platform you will be using it for, like this:
As you can see, I have URLs now for Facebook, Twitter, Pinterest, Instagram, and Guest (which is great to use when you guest post on other blogs).
#3 – You can use these long URLs if you’d like, or use a tool like bitly or Google URL shortener to shorten each long URL. If you used LeadPages or ConvertKit, this might be a better option so you don’t have a huge URL to share.
*NOTE: In order for these URL shortener tools to recognize this as different URLs, you must follow step #2 above. Otherwise you will be given the same short URL each time, rather than a unique short URL for each platform.
Google’s URL shortener looks like this:
Bitly looks like this:
Both provide tracking of how many times these unique URLs have been clicked, which helps you improve your email strategy by focusing more on the best performing social platforms, and creating opt-ins exclusively for followers of those platforms.
#4 – Schedule regular shares of your email list on social media, and use the unique URLs you created so you can track the results.
A NOTE ABOUT PINTEREST
While I consider Pinterest more of a search engine rather than a social media platform, I wanted to include it in this post because most bloggers neglect to share their email list on Pinterest. Pinterest is a massive traffic generator for bloggers, so it only makes sense that it will help you grow your email list, too.
In addition to your social media landing page, be sure to create a vertical image that advertises your opt-in offer. Upload this image to Pinterest directly, and use the custom URL you created for Pinterest as the link.
After uploading your image to Pinterest, be sure to edit to add the URL of your landing page.
Now sit back & watch your email list grow! Like this post? Share it!
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